For Immediate Release               Wednesday, December 20, 2006

The Alsa Corporation Introduces MirraChrome, The Amazing Mirror-Like paint behind 50 Cent’s Chromed-Out Lamborghini Murcielago

VERNON, California – December 20, 2006
The Alsa Corporation is one of the world's leading automotive custom refinishing companies, is proud to unravel MirraChrome, the mirror-like paint behind, Rapper 50 Cent’s CHROMED-OUT Lamborghini Murcielago.

The Rapper, behind “P.I.M.P.” and “In Da Club”, enlisted the help of Alsa Corporation, to put a Chrome finish on his Lamborghini Murcielago, using just MirraChrome, Alsa’s lustrous chrome paint, without any other special equipment.

MirraChrome, represents the latest in reflective coating Technology, and can referred to as Chrome spray paint, Spray chrome paint or Chrome Paint, has a near microscopic particle content that provides superior surface orientation. That particle alignment is the key to MirraChrome's shine.

MirraChrome is applied using standard HVLP spray guns or Air Brushes. It is an easy and forgiving paint to work with, as long as you apply it with heavy air and a light volume of paint coming out of the gun, so that you just "mist" it over the surface until you have an even deposition.

However, the key to achieving the highest mirror-like reflectivity lies in the surface preparation of the object you are painting. The smoother, more "glass-like" your surface is, the more reflective the final appearance will be.

The chromed-out Lamborghini, owned by rap-star, 50 Cent, is a finished product showing off MirraChrome’s true “Chrome".

While many attempts have been made by others to achieve a "chrome paint" no one has come close. Through a rigorous development process we have established the specific process and coatings to allow MirraChrome to achieve remarkable brilliance and be clearcoated. That's right, we said clearcoated.  Alsa's MirraChrome can be topcoated with high quality automotive grade poly-urethane clearcoat such as Alsa's Speed Clear or any other topcoat without loosing its true chrome look.

About The Alsa Corporation

The Alsa Corporation began more than 20 year ago by developing and providing specialty coatings primarily for the information technology industry. Recently, the Alsa Corporation has begun to expand its reach and cater to a variety of other industries, most notably the automotive aftermarket industry. Through constant research and development, the Alsa Corporation has continued to create new products as well as improve on existing technologies throughout the past two decades.

For more information, contact your local Alsa distributor or go to http://www.alsacorp.com/

The Alsa Corporation 2640 East 37th Street Vernon, California 90058 323-581-5200
Website: http://www.alsacorp.com/